I’m S. Jo-Anne, author, fintech marketer and agency founder, and the woman behind Shekinah House; a social impact mission committed to building spaces and building futures for women and creatives everywhere.

Listen, I’ve built a successful career in the tech industry, working across marketing and business strategy for some of the world’s most promising emerging tech companies. On paper, it was everything I had worked toward in my twenties. But alongside that path, I’ve always felt something else; a deeper pull toward integrating purpose with work that feels human, purposeful, and soulful.

I believe many women recognise this feeling.

A sixth sense that there is more to life than what we build professionally or what we produce.
A desire to create something meaningful; not just in our careers, but in how we live, connect, and contribute.

If you’re here and reading this; you may feel it too.

Shekinah House was born from that instinct, but it was shaped by experience. In 2014, I traveled to the Philippines in the aftermath of Typhoon Yolanda. What I witnessed there, the resilience, the rebuilding, the strength of community, left a lasting imprint on me. It changed the way I thought about purpose, about impact, and about the responsibility we carry to presently participate in our life’s journey.

Since then, I’ve carried that perspective into everything I do, from business, to writing, to personal life.

Today, I’m building this space as an extension of that journey. A place where people can come to connect, grow, and explore what meaningful work looks like for them in a world that is constantly shifting. A place that holds both ambition and reflection, both career and creativity.