Mission.

Welcome, S. Jo-Anne here. Curious about how Shekinah House came about? Let’s me introduce you to this little slice of the digital world that I hope will become a space you love to spend some time in too.

The vision for Shekinah House started over a decade ago now, in 2014. I was just 19 at the time and navigating my first real heartbreak, while juggling a job, and this insatiable need to find my purpose in the world.

I’ve always believed that creativity and purpose shouldn’t have to live in separate worlds. Especially when it comes to career choices. I have always believed, even when I struggled to see how, that it’s possible to build a career that feels both meaningful and sustainable. That in fact, the real magic happens for you when you can find a way to fuse both of these together - the creative and the strategic, the imagination and the logical.

Coming from a career in marketing and journalism, a journey that now spans many industries and roles, I’ve learned it’s up to us as individuals to create the balance we crave. From being a founder, running a successful media platform and magazine, to bootstrapping start ups and forging a career in the cut-throat fintech industry, I’ve seen it all, felt it all, experienced it all. For too long, I felt like I had to choose between doing work I loved and making a real impact.

But I’ve come to see that the most powerful work happens at the intersection of artistry, advocacy, and community.

That’s why I created this social enterprise, Shekinah House. It’s a space where I can share stories through the books I write—each one will be launched with intention, in partnership with small businesses and charities I admire and want to champion, to amplify. Shekinah House will also become a growing digital resource hub to support other women in creative industries—offering tools, guidance, and collaborative wisdom to help you build careers you’re proud of. And, the cherry on top, this space will also serve as a seasonal ecommerce store that gives back 10% of profits every year, featuring beautiful, purposeful products created in partnership with like-minded makers.

At its core, this work is an extension of my heart and values, and serves to remind women—myself included—that we’re allowed to take up space, to lead with heart, and to shape careers that reflect who we are.

Creativity is not a luxury. It’s a form of leadership, ownership, and the truest kind of expression of self. Doing what you love can be a force for good. So, let’s do some good together.

Stay tuned, as we prepare to officially launch in September 2025!

Digital Careers.

Building a Digital Career as a Woman in 2025: Pathways, Industries, and Opportunities

In 2025, digital careers are no longer niche—they are central to innovation, economic growth, and cultural influence. As technology reshapes industries, the need for inclusive, diverse digital workforces is more urgent than ever. Women remain underrepresented in many of these spaces—only about 35% of tech roles are held by women, with even lower participation in AI (around 30%) and cryptocurrency (just 15%). As these sectors expand rapidly, increasing female representation is essential not only for equity but for building technology and media that reflect the full spectrum of human experience.

Why Creative and Digital Industries Matter

Creative industries—design, branding, storytelling, content creation—are vital drivers of how we understand the world. They influence consumer behaviour, shape social movements, and give brands cultural relevance. At the same time, new digital industries like artificial intelligence, Web3, and marketing automation are generating unprecedented demand for multidisciplinary thinkers who can bring both technical and creative skills to the table. This intersection is where women can thrive—if given the tools, opportunities, and support to enter and grow.

Four High-Growth Digital Career Pathways for Women in 2025

1. Creative Technology and Digital Media

• Typical Roles: UX/UI Designer, Motion Graphics Artist, Digital Content Strategist

• Pathway: Build a portfolio using tools like Adobe XD, Figma, or Canva. Learn how to combine visual storytelling with data-informed design.

• Emerging Tools: Generative AI (e.g. DALL·E, Midjourney) to enhance workflows and produce content at scale.

2. Artificial Intelligence and Data Science

• Typical Roles: Prompt Engineer, Machine Learning Analyst, Data Storyteller

• Pathway: Learn Python, SQL, or use no-code AI tools. Participate in public projects on Kaggle, join WiDS (Women in Data Science), and publish findings on GitHub.

• Industry Insight: Women hold about 30% of roles in AI—a gap that continues to raise concerns about bias in algorithm design and deployment.

3. Cryptocurrency, Blockchain, and Web3

• Typical Roles: Community Manager, Smart Contract Developer, NFT Strategist

• Pathway: Learn blockchain fundamentals via platforms like Solidity or Web3.js. Join women-led communities like SheFi or Unstoppable Women of Web3.

• Opportunity: While women are 37% of crypto holders globally, only 15% work in the sector. The growth of decentralized platforms opens new ground for leadership.

4. Marketing Technology and Growth Strategy

• Typical Roles: Digital Marketer, Marketing Automation Specialist, Growth Analyst

• Pathway: Gain proficiency in tools like HubSpot, Marketo, or GA4. Combine performance marketing with creative strategy to show ROI on content and campaigns.

• Trend: The Martech industry continues to scale rapidly, blending creativity with data analytics to drive business decisions.

A Step-by-Step Guide to Launching Your Digital Career

StepAction Plan1. Learn and CertifyStart with foundational courses through platforms like Coursera, edX, or industry-led certifications.2. Create a PortfolioUse GitHub, Behance, or a personal website to showcase your work. Prioritize clarity, results, and creative process.3. Join Women-Centered CommunitiesNetworks such as WITI, WiDS, and Women in Web3 offer mentorship, exposure, and collaboration opportunities.4. Freelance or InternGain real-world experience through part-time work, open-source contributions, or agency collaborations.5. Translate Skills into MetricsFrame your creative work using tangible results: engagement metrics, user growth, or conversion rates.6. Practice Negotiation and Self-AdvocacyUse evidence-based language to clearly communicate your value and confidently ask for fair compensation.

Creativity Unlocked.

Why Creative Industries Matter – And Why There’s Space for You in 2025

In a world driven by speed, data, and constant change, creativity is not a luxury—it’s a necessity. It’s how we make meaning, shape culture, spark innovation, and imagine new futures. The creative industries—once seen as niche or unstable—are now central to the global economy and social transformation. And yet, too many women have been led to believe that creativity and career satisfaction are at odds.

If you’ve ever felt like you had to choose between security and creative expression, or been told that art, storytelling, or design aren’t “real” career paths, this article is for you. Because in 2025, not only is it possible to thrive creatively—you are needed.

Creativity Is an Economic Engine

According to UNESCO, creative industries generate over $2.25 trillion annually and employ nearly 30 million people worldwide. From film to fashion, UX to content strategy, podcasting to AI art—creative careers are powering both economic growth and cultural relevance. As technology evolves, the demand for human-centered, emotionally intelligent, and design-forward skills is rising rapidly.

Even in AI, data science, and blockchain—traditionally technical spaces—creativity is the differentiator that turns code into connection.

The Many Mediums Where Women Can Create and Lead in 2025

You don’t have to be a painter or a poet to be creative. In fact, creative thinking takes many forms—and the modern economy needs all of them. Here are just a few ways women are shaping the world through creative careers in 2025:

1. Digital Storytelling & Content Creation

• Roles: Social media strategist, video editor, content producer, podcast host, narrative designer

• Why it matters: Storytelling influences buying behavior, community building, and brand loyalty. It’s how audiences connect emotionally in a digital world.

2. Design & User Experience (UX)

• Roles: UX/UI designer, web designer, product design strategist

• Why it matters: Good design isn’t just aesthetic—it improves accessibility, usability, and user satisfaction across apps, websites, and platforms.

3. Brand and Creative Direction

• Roles: Brand strategist, creative director, art director

• Why it matters: Brands are no longer just visual—they’re emotional. Women leaders bring empathy and insight that resonate deeply with audiences.

4. Fashion, Craft, and Sustainable Design

• Roles: Textile artist, ethical fashion designer, product creator

• Why it matters: Conscious consumerism is on the rise, and creatives who blend ethics with innovation are driving real-world change.

5. Music, Audio & Podcast Production

• Roles: Composer, audio producer, voice artist, podcast strategist

• Why it matters: Audio is one of the fastest-growing formats, and women’s voices are transforming how stories and experiences are shared globally.

6. Generative Art & AI Creativity

• Roles: Prompt engineer, AI-assisted artist, creative technologist

• Why it matters: As tools evolve, women are reclaiming space in AI by infusing tech with perspective, emotion, and responsible design.

7. Marketing and Campaign Strategy

• Roles: Creative campaign lead, digital marketing designer, performance creative

• Why it matters: Marketing is where psychology, design, writing, and business intersect. It’s one of the most versatile creative paths—and it’s growing.

Why Women Belong in These Spaces

Historically, women have driven culture behind the scenes—yet rarely received credit, pay, or leadership positions. In 2025, that’s shifting. More women are leading agencies, launching creative startups, and redefining what "professional success" looks like on their terms.

But internal and external barriers still exist. Many women struggle with confidence, gatekeeping, or the false idea that creativity is “indulgent.” That’s why visibility and permission matter. Seeing other women succeed in creative careers reminds us that fulfillment and financial freedom are not mutually exclusive.

What You Can Do Today

• Start Where You Are: Whether you're doodling in your journal, editing videos for fun, or curating a great Instagram feed—these are valid creative expressions with career potential.

• Upskill With Intention: Learn tools like Canva, Adobe Creative Suite, Figma, or podcast editing software. There are countless free and low-cost resources available.

• Build a Portfolio: Start documenting your work—even passion projects or concept mockups. Employers want to see how you think.

• Find Your People: Join women-focused creative communities online or locally. Collaboration and connection will take you further, faster.

• Give Yourself Permission: You do not need to be “chosen” to create. You get to choose yourself. That’s where it begins.

Final Thoughts

Creative work is not fluff. It’s not optional. It’s the blueprint for how we engage with the world, and in 2025, it is one of the most important forms of leadership. Whether you're writing, designing, strategizing, directing, or dreaming—you are contributing something powerful.

There is room for you in the creative industries. Not just as a participant, but as a leader. Not just for income, but for impact. You don’t have to settle for a job that dulls your spirit. You can build a career that ignites it.

Powerful Negotiation.

Imagine this: Macy, a really gifted creative strategist, sits across from her manager in her annual review. She’s led high-impact brand campaigns, elevated customer engagement, and nurtured her design team through upskilling and redefining the company brand with success… yet lacks neat ROI figures to quantify her impact.

Macy believes she deserves more—but in the face of vague performance metrics and fear of being labeled "too aggressive," she hesitates to negotiate.

The world needs creative industries now more than ever. These are the spaces where ideas become movements, where culture is shaped, and where stories have the power to shift hearts and spark action. Yet within these vital, visionary fields, women often face a quiet uphill climb. Despite driving innovation, shaping brands, and leading teams, their contributions are frequently undervalued or overlooked—especially when success can't be neatly measured in spreadsheets.

Advocacy isn’t just about fair pay or promotion; it’s about ensuring women’s voices are heard, their creative leadership recognised, and their space at the table secured in industries that influence how we see the world.

If you’re a woman seeking a career, or yearning to progress your career, in a creative industry, this article is for you. Learn how to negotiate for the best outcome, an important step to establishing a career where you are valued and fairly treated for bringing all the wonderful ideas and experience you have to the table.

The Value Gap: What's at Stake?

• Women in marketing earn 17.8% less on average than their male peers—despite often holding similar roles and qualifications.

• In creative leadership, only around 29% of creative director positions are held by women, even though design graduates are 60–70% female.

• Female graphic designers earn just 94¢ for every dollar their male counterparts make—about $3,800 less annually.

These disparities aren’t merely abstract—they directly impact confidence and negotiation power in fields where outcomes are subjective and hard to quantify.

Bridging the Gap with Strategic Self-Advocacy

To negotiate effectively in creative roles, focus on translating your contributions into tangible value:

1. Craft ROI-Driven Narratives
   — Use storytelling backed by metrics: share client feedback, growth in engagement, or brand sentiment as evidence of your impact.

2. Broaden Your Lens
   — Highlight business outcomes tied to your creative work—like improved lead quality or campaign-generated visibility—even without tracking charts.

3. Own Your Worth Calmly
   — Research shows emotional composure leads to better negotiation outcomes in ambiguous roles. Be prepared, poised, and persuasive.

4. Use Assertive, Inclusive Language
   — Try: “I led three major campaigns this year—I'd like to discuss aligning my role and compensation accordingly.”

5. Stand Firm
   — Research shows pay transparency policies alone reduce gender pay gaps by 18%. Hold your line—if you don’t advocate, nobody else will.

Dismantling the Likability Trap

Bias often makes assertive women seem less “likeable”—especially in collaborative creative fields. Here’s how to navigate that:

• Reframe It as Mutual Gain
  — Present your ask as benefiting the broader team: “This adjustment could help me take on bigger client projects, amplifying our impact.”

• Bolster Your Ask with Proof
  — Use campaign results, industry benchmarks, or peer comparisons to show you're grounded in data.

• Cultivate Relationships Year-Round
  — Negotiation shouldn’t come out of nowhere—ensure decision-makers understand your contributions before reviews begin.

• Minimize Qualifiers
  — Swap “I think maybe” for “I delivered,” without losing warmth or approachability.

Improving Creative Workplaces: What Leaders Can Do

To create fairer negotiation ecosystems, here’s what managers can implement:

1. Make Creative Value Visible
   — Celebrate qualitative wins—like brand resonance or team morale—as strongly as quantitative successes.

2. Offer Regular Feedback
   — Annual reviews shouldn't be the only touchpoint. Check in quarterly to recalibrate expectations and goals.

3. Push Transparency
   — Share salary bands or benchmark reports, reducing the reliance on individuals self-advocating for fairness.

4. Close Pay Gaps Proactively
   — With female marketers earning nearly 18% less, organizations should audit and adjust without expecting women to negotiate first.

5. Model Assertive Advocacy
   — When leadership normalizes asking for what you deserve, it builds psychological safety and encourages confident employees.

Final Word

In creative roles where impact isn’t always quantifiable, your voice is your currency. Translate your creative vision into business outcomes, ground your requests in evidence, and speak with clarity and calm. Because true value isn’t just about numbers—it’s about the influence you exert, the audiences you shape, and the change you spark.