Mission.

Welcome, S. Jo-Anne here. Curious about how Shekinah House came about? Let’s me introduce you to this little slice of the digital world that I hope will become a space you love to spend some time in too.

The vision for Shekinah House started over a decade ago now, in 2014. I was just 19 at the time and navigating my first real heartbreak, while juggling my first executive role, and this insatiable need to find my purpose in the world.

I’ve always believed that creativity and purpose shouldn’t have to live in separate worlds. Especially when it comes to career choices. I have always believed, even when I struggled to see how, that it’s possible to build a career that feels both meaningful and sustainable. That in fact, the real magic happens for you when you can find a way to fuse both of these together - the creative and the strategic, the imagination and the logical.

Coming from a career in marketing and journalism, a journey that now spans many industries and roles, I’ve learned it’s up to us as individuals to create the balance we crave. From being a founder, running a successful media platform and magazine, to bootstrapping start ups and forging a career in the cut-throat fintech industry, I’ve seen it all, felt it all, experienced it all. For too long, I felt like I had to choose between doing work I loved and making a real impact.

But I’ve come to see that the most powerful work happens at the intersection of artistry, advocacy, and community.

That’s why I created this social enterprise, Shekinah House. It’s a space where I can share stories through the books I write—each one will be launched with intention, in partnership with small businesses and charities I admire and want to champion, to amplify.

Shekinah House will also become a growing digital resource hub to support other women in creative industries—offering tools, guidance, and collaborative wisdom to help you build careers you’re proud of.

And, the cherry on top, this space will also serve as a seasonal e-commerce store that gives back 10% of profits every year, featuring beautiful, purposeful products created in partnership with like-minded makers.

At its core, this work is an extension of my heart and values, and serves to remind women—myself included—that we’re allowed to take up space, to lead with heart, and to shape careers that reflect who we are.

Creativity is not a luxury. It’s a form of leadership, ownership, and the truest kind of expression of self. Doing what you love can be a force for good. So, let’s do some good together.

Stay tuned, as we prepare to officially launch in September 2025!